Major VTubers are often employed by talent agencies, with business models influenced by those used by idol agencies. Commissioned models can cost as high as US$2,000 depending on their level of detail.
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The animation software Live2D is typically used to rig two-dimensional models constructed from drawn textures, while programs such as VRoid Studio have sometimes been used to create three-dimensional models.
Some programs use an iPhone as an external webcam, leveraging the infrared-illuminated sensor in its Face ID hardware.
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Both free and paid programs have been developed for loading models and performing motion capture, with some capable of being used without a webcam (albeit with pre-determined animations), and some also supporting virtual reality hardware, or hand tracking devices such as the Leap Motion Controller. See also: Video game live streaming § EquipmentĪ VTuber's avatar is typically animated using a webcam and software, which captures the streamer's motions, expressions, and mouth movements, and maps them to a two- or three-dimensional model. Virtual YouTubers have appeared in domestic advertising campaigns in Japan, and have broken livestream-related world records. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including Hololive Production and Nijisanji. The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Although the term alludes to the video platform YouTube, virtual YouTubers also appear on platforms including Niconico, Twitch and Bilibili.
By 2020, there were more than 10,000 active VTubers. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon, a majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use avatar designs. Real-time motion capture software or technology are used to capture movement but not all the time. Screenshot of a VTuber stream, with viewers communicating live with the characterĪ VTuber ( ブイチューバー, BuiChūbā), or virtual YouTuber ( Japanese: バーチャルユーチューバー, Hepburn: bācharu YūChūbā), is an online entertainer who uses a virtual avatar generated using computer graphics.
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